Integrated Healthcare Systems chooses MercuryCloud to rename and reposition company
March 2005
SEATTLE, March 2005 – MercuryCloud announces that it has been selected to re-brand Integrated Healthcare Systems (IHS), a pharmacy solutions provider. IHS has continued to quickly grow since its inception and has become a major player in the medication management marketplace. Aware that brand recognition is the key to longevity, and to keep pace with its business growth, the company has chosen MercuryCloud to reposition them and better reflect their capabilities. The plan calls for creating a new name, logo, website and marketing collateral.
“The name change signals our long-term commitment to building a brand that is synonymous with intelligent use of pharmacy resources to improve safety and efficiencies,” said James Torina, President and CEO of IHS.
James Robinson, Principal and Creative Director of MercuryCloud, commented that “We are eager to have the opportunity to collaborate with Integrated Health Systems and redefine their image to more closely align with their audience. We look forward to working together and feel it is an exciting time to become involved with IHS.”
About Integrated Health Systems:
Integrated Health Systems, Inc., provides automation systems to hospitals and other centralized pharmacies, to reduce costs and increase productivity, while improving accuracy and patient safety. The company’s equipment and software are used to count, package, barcode store and track drug inventories.
About MercuryCloud:
MercuryCloud is an innovative agency made up of talented creative professionals. The company specializes in interactive design, branding, motion graphics and web development. The company’s client list includes organizations of all sizes and structures ─ from medium sized businesses to multinational corporations, from educational institutions to global brands. MercuryCloud works as a team with their clients to find the solutions necessary to achieve their goals and vision.
Media Contact:
Tanya Lutman
press@mercurycloud.com
206.217.4595, x. 200